What is the minimum ad spend SEG currently works with?
SEG will consult with the client on how we can help them maximize their ad spend.
We do recommend a minimum ad spend of $700 per month, per ad platform.
The process of launching, optimizing, and scaling a campaign is based on data and conversion. From SEG’s vast experience, a $15,000 investment over a 3 month period is what it takes to generate enough data and conversion to build a scalable campaign.
Does the price include the media cost?
The Package includes the professional management of your paid advertising campaigns and not the cost of the media ads themselves. The media cost is paid directly to the advertising platform such as Facebook, Google, etc.
What am I responsible for providing?
You are responsible for setting up the tracking implementation, supplying the creatives and ad accounts.
Do you help me manage my social media pages?
Social Media Management is not included in this package but we do offer an SMM package, with a dedicated SMM expert in your niche.
Do we pay the media cost for the ads to SEG?
The media cost is paid directly to the provider (Google, Facebook, etc…) and does not go through SEG or the Expert.
How much does each ad cost?
The cost of paid ads is dependent on the type of ad you’re running. For example, if you’re aiming to increase website traffic then you should probably use pay-per-click ads (PPC), but if you’re aiming at brand awareness you’ll usually use CPM (Cost Per 1,000 Impressions).
Why do I need to keep optimizing?
Even the best strategies are not perfect out of the gate. Optimization is about analyzing data to learn and continuously improve your marketing efforts.
What should I expect in the Marketing Plan Meeting?
The meeting starts with a short presentation from your Growth Strategist.
After that, you will meet and get to know your Expert. They will present their initial research into your brand, buyer persona, and relevant audience. They will outline their campaign strategy, budget, goals, and KPI’s. And finally, align with you on the next steps.
IMPORTANT: The earlier you give the expert access to your ad accounts the clearer their marketing plan will be.